Uniacke District School hosts Family Channel Stand Up! Rally

Media Release: 
Tuesday, October 31, 2017

Family Channel’s 15th annual Stand Up! Campaign kicks off at Uniacke District School tomorrow, Wednesday, Nov. 1. 

Family Channel personnel will be at the Mount Uniacke-based school to host the rally, bringing with them t-shirts and activity books for each of the school’s 405 students. Having every student wear their shirt at the rally will serve as a symbol of unity during what is the start of Family Channel’s Bullying Awareness Week 2017. 

“We’re thrilled to welcome Family Channel to our school,” said Sharlene Whelan, Principal, Uniacke District School. “Their Stand Up! Campaign supports CCRSB’s efforts to promote social justice in our schools and it helps continue the momentum established by our annual Stand Up. Speak Out. event.”

Family Channel co-founded Bullying Awareness Week in 2003. Each November Family Channel, along with its partners at PREVNet and Kids Help Phone, initiates a nationwide campaign to promote positive relationships and provide youth with real-life solutions for issues they face. 

The campaign encourages Family Channel viewers to take the Stand Up! message into their communities and find ways to make Bullying Awareness Week last all year long. 

Utilizing popular stars from the channel, Family Channel uses music and entertainment to promote the Stand UP! message. This year Family Channel will be creating an original dance video starring The Next Step’s Myles Erlick and Alexandra Chaves to help ensure the message resonates with the audience. 

Each year Family Channel selects three schools from across Canada to participate in Stand Up! rallies. 

The events are hosted by Family Channel stars and feature a screening of bullying-themed content, a follow-up led discussion by a PREVNet representative, a visit from a community organization that works on a bullying-prevention initiative and multiple interactive elements to further connect students to the Stand UP! message. Rallies are won through a Family.ca contest where students tell Family Channel how their school community stands up to bullying.

Wednesday’s event begins shortly after 9 a.m. and will wrap up at 11 a.m. Activities include a group dance, video presentations and group discussions. 

Media are welcome to attend the event and are asked to please RSVP to Darcy MacRae, Communications Manager, CCRSB (contact information below). 

The Chignecto-Central Regional School Board is comprised of 17 board members and 2,700 staff all striving to develop independent, lifelong learners in a student-centered environment, with high expectations for all. CCRSB serves almost 20,000 students from Primary to Grade 12, throughout the counties of East Hants, Colchester, Cumberland and Pictou.

-------------------------------------------------------------------------------------------------------------------------------

Media contact: 

Darcy MacRae, Communications Manager 

Chignecto-Central Regional School Board

Email: macraede@ccrsb.ca

Office: 902-897-8911

Cell: 902-579-4393

Facebook: www.facebook.com/ChignectoCRSB 

Twitter: @CCRSB_Official